Marketing Strategies
Communication Tools
GlobalMojo is a free turnkey solution to help nonprofits and schools like yours with the two most pressing issues: fundraising and communication. To get the most out of GlobalMojo and the Internet, we recommend the following strategies.
Hint: Begin by locating your organization’s invitation link in our database. Visit the Getting Started page to learn more.
Conduct an effective email campaign
According to the 2011 eNonprofit Benchmark Study, online fundraising grew 14% from 2009 to 2010. Below are two email templates to inform your supporters about GlobalMojo and how they can generate revenue for your organization with their regular online browsing activity.
Email template #1 introduces GlobalMojo to your supporters and should be followed within one-two weeks by email template #2. Copy (CTRL C) and paste (CTRL V) the text below into your regular email program and personalize the language to reflect your organization’s communication style.
Subject Line: A free way to support [insert your organization's name here]
Hello Friends,
Thank you for your continued support of [insert your organization’s name here]. We couldn't do what we do without you!
As you know, we are always looking for new ways to meet our financial needs so that we can continue to provide valuable services to the community. Online fundraising is the fastest growing tool for nonprofits like ours to help make ends meet. We recently started using GlobalMojo®, a new browser app that opens up a whole new way for socially conscious web users to support [insert your organization’s name here].
GlobalMojo is free and does not require any additional financial donations – you simply browse, search and shop online like you already do, and 50 percent of the gross revenue from your online activity is donated to [insert your organization’s name here].
We are very pleased to have found this new online tool that helps us continue our work and fulfill our mission. To download the GlobalMojo app and start earning revenue for [insert your organization’s name here], just click below.
[insert your organization’s GlobalMojo invite link here]
Thank you for helping us grow our online support base with this innovative approach to fundraising with GlobalMojo! Please spread the word by forwarding this email to others who you think might be interested.
Sincerely,
[Your custom signature here]
P.S. Please email info@globalmojo.com with questions.
Subject Line: Reminder: A free way to support [insert your organization’s name here].
As always, we're grateful for your support, and we are always searching for new ways to raise money for our cause without asking you to reach deeper into your pockets! Many of you have enthusiastically responded to our recent news about GlobalMojo®, the new browser app that opens up a whole new way for socially conscious web users like you to support [insert your organization’s name here].
As a reminder, GlobalMojo is free and does not require any additional financial donations – you simply browse, search and shop online like you already do, and 25 to 50 percent of the gross revenue from your online activity is donated to [insert your organization’s name here].
Discover how you can browse with purpose and generate revenue for our important programs:
[insert your organization’s GlobalMojo invite link here]
As the holidays approach, there is no better time to be thinking about how to be a socially conscious consumer— use the GlobalMojo browser for your shopping and holiday travel plans while benefiting [insert your organization’s name here]. And, please spread the Mojo by forwarding this email to others who might be interested in supporting us using GlobalMojo.
Thank You!
[Your custom signature here]
P.S. Please email info@globalmojo.com with questions.
Implement a social networking campaign
Does your organization have an active Facebook® and/or TwitterTM Community? This group of online supporters is most likely tech savvy, community-minded, and will enjoy using a well-trusted technology (especially if it helps raise money for you without an additional donation). Invite them to use a cool new socially conscious browser app, while adding and expanding a more interactive online community for you. Make sure you have your organization’s GlobalMojo invite link from the Getting Started page. This will be helpful to include on your social networking sites.
Invite Facebook Friends to Join GlobalMojo
- First make your organization a fan of the GlobalMojo Facebook page, where we post updates and helpful hints from GlobalMojo community.
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Next, email your Facebook Group friends. Your Facebook administrator
can email members of your organization's Facebook Cause, Page, or Group.
Go to the Admin Dashboard and click on "email all members".
A sample email template is below. If you aren't sure how to do this,
ask us how.
Subject Line: Your Invitation to Join our GlobalMojo Community!
Hello Facebook Fans of [insert your organization’s name here].
Thank you for your ongoing support! As you know, we are always looking for new ways to meet our financial needs so that we can continue to provide valuable services to the community. Online fundraising is the fastest growing tool for nonprofits like ours to help make ends meet. We recently started using GlobalMojo®, a new browser app that opens up a whole new way for socially conscious web users to support [insert your organization’s name here].
GlobalMojo is free and does not require any additional financial donations – you simply browse, search and shop online like you already do, and 25 to 50 percent of the gross revenue from your online activity is donated to [insert your organization’s name here]. GlobalMojo is built upon the latest Mozilla Firefox architecture so it's fast, safe and secure.
Show your support for [insert your organization's name here] by using the GlobalMojo browser: [insert your organization's GlobalMojo invite link]
Thank you for helping us explore this new innovative approach to fundraising with GlobalMojo!
Sincerely,
[Your custom signature here] -
Update your Facebook/Twitter Status with GlobalMojo Beta Invitation
Update your Facebook Status: We recommend updating your Facebook status with the invitation to join GlobalMojo, and follow with a reminder once a week. As you receive more feedback from your group members, you may want to include updates, like how many supporters are using GlobalMojo or how much money your charity has earned.
Facebook Status Option 1:
We've partnered with GlobalMojo, a new browser app that generates revenue for nonprofits and schools like ours. Check out the video on the home page & then download the app and start earning revenue for [insert your organization’s name here]. [insert your organization’s GlobalMojo invite link]Facebook Status Option 2:
We are participating in an exclusive beta for GlobalMojo, the first socially conscious browser app that gives 25% to 50% of gross revenue to nonprofits and schools like ours. Generate revenue for us simply by doing what you do online every day—search, shop, and surf on your favorite websites. Check it out: [insert your organization’s GlobalMojo invite link]Facebook Status Option 3:
Do you Mojo? We do. GlobalMojo is a free, new socially conscious browser app that gives 25% to 50% of gross revenue to nonprofits and schools like ours. Download the app and start supporting our organization today: [insert your organization's GlobalMojo invite link]
- Follow GlobalMojo on Twitter
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Invite Your Twitter Followers to Join the GlobalMojo Beta: Use your tweets to introduce your followers to GlobalMojo; every few days post brief messages and reminders. Below are some sample tweets to use:
Twitter update sample 1:
GlobalMojo is the first browser for socially conscious web users. 25% - 50% of revenue goes to nonprofits. [insert your organization’s GlobalMojo invite link]Twitter update sample 2:
Do You Mojo? We do. Visit [insert your organization’s GlobalMojo invite link] and support our organization with GlobalMojo.Twitter update sample 3:
Use the new GlobalMojo browser app to surf the Internet and earn revenue for our organization. [insert your organization’s GlobalMojo invite link].Holiday Twitter update sample 4: Shop consciously this holiday season with the new GlobalMojo browser app & support us at the same time! [insert your organization’s GlobalMojo invite link]
